How MailChimp Works - Search Videos

The Marketing Mistake That Made Mailchimp Famous

The Marketing Mistake That Made Mailchimp Famous

One accidental mispronunciation helped make Mailchimp famous. When a woman in a *Serial* podcast ad called it "MailKimp," the company embraced the mistake—and the internet turned it into a viral marketing phenomenon. Sometimes your biggest branding win is the one you never planned. Hear the full story on How I Built This with Guy Raz.

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