Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...
Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.
Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ...
A big congrats to Thomas Kernan, head of marketing at Adform, for winning AdExchanger's comic caption contest!
Management highlighted a three-pillar approach: Products, Services, and Education, with the Nephros Water Institute established to lead education efforts. Service Business -- Expanded installation and ...
Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...
NASA is canceling the AXIS X-ray space telescope mission concept, saying it failed to meet key requirements. But the project leader thinks there's another reason.
SYDNEY, March 11, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic ...
Nova Entertainment has partnered with Magnite to enable programmatic access to the Nova Retail Network, its in-store audio network reaching shoppers across retail locations nationally. The deal allows ...
NASA's moon landing program delay represents the latest in in technical, budgetary, workforce and public perception ...