Every time you scroll, like, or share on a social media platform, an algorithm is watching, learning, and deciding what you ...

TikTok has quietly become one of the most powerful platforms shaping conversations, music, fashion, and even shopping habits in Nigeria. A song can move from obscurity to every speaker at an ‘Owambe’ ...

Tension: The gap between projected advertising revenue and actual creator compensation reveals who truly profits from platform growth. Noise: Headlines celebrating billion-dollar projections distract ...

The widely-shared Facebook post began, "Just in case you missed '60 Minutes': A legal spokesperson advised us to post this ...

As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way ...

Drug discovery is like molecular Tetris. Chemists snap atoms together, adjusting the pieces until everything fits, and ...

Cambridge researchers map the convergence of biomarkers, digital phenotyping, and AI toward biologically grounded ...

Overseas "content farms" are using Artificial Intelligence (AI) to create social media posts about UK politics, an expert has ...

Outsourcing your drink order to the robot in your phone has offline implications.

Artificial intelligence is rapidly inventing new drugs for diseases from Parkinson's disease and antibiotic-resistant superbugs to rare lung conditions.

As Generative AI accelerates content production across advertising, brands and agencies confront the rise of AI slop, raising questions about creativity, brand equity and algorithm-driven visibility ...

X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.