Virgin's Chief Loyalty Officer, Andrea Burchett. VIrgin. In a recent conversation with Andrea Burchett, Chief Loyalty Officer ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

Value is key to the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less ...

Devaluations, blackout dates and higher spending thresholds are leaving travelers questioning loyalty programs.

After earning a quarter-century of JetBlue elite status through a promotion, writer Katherine Fan unpacks who the airline's ...

Add Yahoo as a preferred source to see more of our stories on Google. Royal Caribbean Group is about to make travel loyalty more rewarding for cruise vacationers as it moves to simplify and unite the ...

In February, Maggie, a 71-year-old retired college professor from Michigan, was mourning the recent loss of her husband, Roy, when she logged in to his email account and stumbled upon an unpleasant ...

Australia’s loyalty economy faces a potential reset under payments reforms by the Reserve Bank, with analysts warning the ...

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means ...