If you spend money on marketing, you know the problem -- figuring out which dollar, or combination of dollars, caused the customer to make a purchase so that you can determine where to spend more ...

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...

Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking. This is the easiest method of tracking to implement although it is certainly not the ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Snapchat, the image-messaging application with 173 million users, is moving beyond the testing stage of conversion pixels to help marketers track smartphone users' actions after seeing an ad. The ...

Marketing app ads effectively requires a deliberate approach that balances short-term investment with long-term insights. As Corbin explains, the early stages of paid advertising are less about ...