Unison by Melissa is a customer data platform that brings all of Melissa’s data quality tools together, putting the power of data cleansing into the hands of the non-programmer. Unison’s highly ...

Data cleaning is a critical step in the data processing cycle that can significantly impact the quality of data-driven initiatives. It’s not just about removing errors and inconsistencies; it is also ...

According to the “State of Marketing Automation 2022” survey, 38% of respondents cited improving data and decision-making as an important advantage of marketing automation, and 43% are focused on ...