Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...

Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual identity ...

So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Brand positioning is a crucial business strategy that shapes how a company’s or organisation’s target customers or audience perceive its brand. It goes beyond mere taglines or logos, It is about ...

Opinions expressed by Entrepreneur contributors are their own. A really important part of crafting your brand’s positioning is to understand the functional benefits that you offer as a product or ...

Opinions expressed by Entrepreneur contributors are their own. “Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.”Very few startups have a ...

You are your brand, and your subject matter expertise is an asset. But like a tree falling in the forest without making a sound, to capitalize on your expertise, you need to publicize it. This can ...