The Tree of Knowledge System, described in the previous post, posits that there are four fundamental divisions in nature. The first division is between Energy and Matter, the second is between Matter ...

It is still common for infants to be placed in unsafe sleeping positions by their caregivers, report researchers from Yale and Boston University (BU). Fewer than half of infants are always placed on ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Although it’s tempting to view new technologies as objects of wonder or ends in themselves, history shows that the most significant technological breakthroughs are those that prompt profound changes ...

Or the psychology of why we are driven to do what we do ...

Eric's career includes extensive work in both public and corporate accounting with responsibilities such as preparing and reviewing federal, state, and local tax filings; supporting multinational ...

As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...