That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

“Search is evolving from ranking pages to selecting and synthesizing information,” said Yvonne Becker, Founder of Chief AI Advisors. “Answer Engine Optimization addresses how businesses ensure they ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Answer engines operate differently. AI-driven systems analyze vast amounts of content, extract relevant information, and generate direct responses to user queries. Rather than presenting a list of ...

Search engines are evolving. The days of simply stuffing keywords into content are behind us. Today, search is about understanding. This particular shift typically brings us to Answer Engine ...

Marketing leaders can follow these practical tips to govern how their brand shows up inside AI-generated answers.

As technology advances, it’s often hard for businesses to keep pace. Up until now, you (like me) have probably relied on basic SEO best practices to drive people from search engines to your site. The ...

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...

It's February, and we're talking about a different kind of chemistry, the one between your website and AI. SEO is the old way ...

Marketing professionals question whether "Generative Engine Optimization" accurately describes work focused on shaping ...