Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

Ukraine is famous for its people, who have been fearlessly protecting their country for the last 3 (and, in fact, 11) years. However, it is not fair to forget that it is also the land of tech brains ...

A new solution combining infrared (IR) beacons and active RFID tags promises to provide data centers with a tracking system enabling them to determine the locations (and, in some cases, the conditions ...

First, senior creatives and strategists told us how the big picture of advertising’s outputs is shifting; then, media bigwigs dug into the shifting sands of how we’re consuming media. Today, we turn ...