Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

Nigeria's social media advertising market is booming, fuelled by hyper-local targeting that leverages users’ movements and habits.

New AI advertising service provider announces open access to all users, enabling AI integration with traditional advertising models to create modern creative pathways for advertisers, aimed at helping ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Big Tech and AI suppliers face market jolts as Meta, Intel, Micron, Apple, and Alphabet navigate after-hours turbulence following Meta’s capex surge and AI buildout complexities.

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

OpenAI says it will soon start showing advertisements to ChatGPT users who aren't paying for a premium version of the chatbot. The artificial intelligence company said Friday it hasn't yet rolled out ...