NBC Chicago

Ads are coming to ChatGPT

Some versions of ChatGPT will soon come with advertisements, OpenAI announced Friday. The chatbot owner said that in the next few weeks it will begin “testing ads” for the free and low-cost ...
AdExchanger

The MRC Wants Ad Tech To Get Honest About How Auctions Really Work

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...
Atlanta Journal-Constitution

Q&A with new Georgia Tech AD: How we plan to ‘punch above our weight class’

Ryan Alpert speaks about why Tech was the right fit, creating a niche in Atlanta’s crowded sports scene and more. Georgia Tech Vice President and Director of Athletics Ryan Alpert listens to ...
Seeking Alpha

AppLovin: The Silent Ad-Tech With AI Muscle

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...
ExchangeWire

Digest: ICE Seeks Ad Tech Tools for Investigations; Threads Rolls Out Global Ads; WPP Retires Hogarth and Launches New Global Entity

All teams will operate on one global platform powered by WPP Open, using shared production technology and AI-driven workflows ...