The best businesses understand their customers inside out. They know their likes, dislikes, hopes and dreams. They know why they buy and why they say no. If you don't have this information, you’re at ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

Consumers are no longer influenced only by product features or pricing—they're increasingly swayed by the overall experience a brand provides, whether it's through customer service, product usability ...