Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

This video features a prank-style social experiment designed to test fame digger behavior. After an initial interaction, ...

Adam Nelson, a principal investigator in the UW Department of Zoology and Physiology, led a study that used mice to show that social hierarchy involves status-dependent behavioral interactions that ...