Why Snapchat Treats Friendship Like a Game. Snapchat was built around quick, casual moments between people who already know each other. Over time, the app added playful signals th ...

Widely used among millennials and Gen Z, Snapchat has always been one of the most popular social media apps around. Its unique approach to communication sets itself apart from the rest. There was ...

As Snapchat continues to take on Instagram and TikTok, the company announced on Thursday that it’s introducing a suite of new tools and features to make it easier for creators to create and share ...

At its annual Snap Partner Summit on Tuesday, the Snapchat maker announced a series of new AI features coming to its app. Most notably, the app’s My AI chatbot is being updated to work more like ...

Snapchat, which recently expanded to watchOS after a decade, is rolling out new tools for its creators. The company says people are watching more content than ever, so these updates are meant to help ...

The company first introduced the Family Center in 2022, but since then, it’s continued to face criticism for not taking more comprehensive steps to safeguard minor users. It seems Snapchat is finally ...