Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...

TikTok is preparing to offer an augmented reality (AR) ad format that would compete more directly with Snapchat lenses that are a key feature of photo-messaging app. The AR brand effect ad will let ...

The following is a guest post by Matt Woodruff, co-founder and chief product officer of marketing technology firm Constellation Agency. Opinions are the author's own. As rivals to the digital ad ...

Snapchat is starting to get in bed with advertisers... for a hefty price. Source: Flickr/Maurizio Pesce. Reaching the cool, young, impressionable audience that uses Snapchat won't come cheap. The ...