The logo of energy giant Shell at a petrol station in Bochum, Germany. (Photo by Ina Fassbender/AFP via Getty Images) Shareholders of energy giant Shell (LON: SHEL) – who have had to contend with ...
Shell may bear the label “Big Oil,” but the global brand is not neglecting paid campaigns on the local level. Like many, the company is carefully testing performance of its owned vs. paid media ...
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