When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

New Delhi: Industry body CII on Wednesday urged for comprehensive review for recognition of intangible assets for keeping pace with expansion of the digital economy. It also said that intangible ...