Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Tension: Data-rich tools promise friction-free personalization, yet each new slice inflates cost, complexity, and the risk of chasing phantom segments that will never convert. Noise: Martech sales ...