Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.
James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...
Two University of Iowa engineers have won funding from the National Science Foundation to develop a theory that would improve ...
Researchers have recast diffusion in multicomponent alloys as a sum of individual contributions, called 'kinosons.' Using machine learning to compute the statistical distribution of the individual ...
Taylor Dispersion Analysis (TDA), or Taylor-Aris dispersion, is a technique for rapidly determining the diffusion coefficients of molecules. From the diffusion coefficient values, hydrodynamic radii ...