A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...

As part of CRN’s Top 100 Executives Of 2025 list, we highlight 25 sales executives leading the channel charge. As artificial intelligence and cybersecurity become top priorities for many businesses, ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Measuring the success of a sales strategy involves diving deep into metrics and key performance indicators (KPIs) that gauge performance against sales objectives. The right KPIs can help businesses ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...