Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...

There’s strength in numbers. That’s something to keep in mind when considering how to safeguard the messaging channels that consumers overwhelmingly prefer to interact with retailers, banks, airlines, ...