This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

SAP's annual CX event brings AI-driven customer experience solutions to Las Vegas in October 2026. Customer Experience Connect is SAP's annual event focused on AI-infused customer experience (CX) ...

Since I last reviewed SAP's CX strategy, via ASUGForward 2021, much has changed. CRM industry stalwart Bob Stutz, who returned to SAP in October 2019 to head up the SAP customer experience team, has ...

The last few years, my burning question on SAP CX has been a simple one: Is SAP serious about CX? Given all the changes in SAP's CX approach, it's a fair question for SAP - and its customers. SAP's ...

Driving customer-led digital transformation with one unifying agile architecture. Coronavirus has forced many organisations across all industries to strive to become Digital First. This is an exciting ...