X tries wooing advertisers by letting them reuse creatives made for other platforms

X has launched an expanded set of aspect ratio support for both image and video ads, so advertisers can now reuse assets they've created for other platforms.
VideoGamer

Elden Ring Nightreign director knows gamers complain about asset reuse between games, but it’s the only “efficient way to build these games”

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VideoGamer

Sniper Elite Resistance dev defends asset reuse – “if they’re there to use, why not use them?”

Speaking on an upcoming episode of the VideoGamer podcast ahead of the Sniper Elite Resistance release next year, lead level designer Beck Shaw revealed that without asset reuse, a game like ...