As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...