The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

UW’s quantitative research methods minor prepares students for exciting careers in the world of academia and research. In this program, you’ll not only learn how to conduct high-quality research but ...

In an era defined by rapid market shifts and increasingly fragile correlations, quantitative finance is undergoing a qui ...

Brian Ferdinand serves as a Strategic Advisor to Helix Alpha, providing market insight and execution-oriented perspective to ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Helix Alpha Systems Ltd was formed to address this reality. The firm engineers quantitative research systems designed to remain functional when assumptions erode and forecasts fail. Rather than ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...