Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor – as a disclaimer for this post, he is an advisor to one of the companies mentioned here, Refresh. He ...

The mobile application industry is one of the biggest in the world; billions of apps are downloaded monthly. The competition in this sphere is truly impressive, and it’s going to become even greater, ...

Push notifications are a useful way for businesses to communicate with their customers promptly and directly. They can also help drive engagement and retention. This makes push notification software ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...

We are increasingly mired in noise instead of signal as our world becomes more context-rich and personalized. As marketers seek opportunities to engage their customers, it is tempting to send push ...

Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – ...

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Despite licensing the proprietary ActiveSync Exchange Server protocol from Microsoft for use with the iPhone, Apple is building its own Push Notification Server for messaging services in both the ...