4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

A new study shows that most car buyers do not like tariffs and worry about affordability, but report better car buying ...

Spring is generally viewed as the best time of year to buy a house — days are longer, lawns are greener, and inventory is typically higher. That means many buyers are either getting started or in the ...

Buying a Mac or MacBook through the Apple Store is now much more like buying an iPhone or iPad.

Saving for a down payment on a home is a huge step in the home buying process. A sizable down payment can help with mortgage ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

After a difficult home buying process, Latoya Allen has vowed to make the process easier for other first-time home buyers. She’s focused on connecting people from all financial backgrounds with the ...

Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. There’s a reason why sellers are advised against overpricing their homes.