For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

Whenever we discuss psychographic segmentation, there often seems to be a variety of new ‘labels’ to describe these groups, but not enough about how to apply this segmentation system into true ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

Brands have rich ad targeting options, but where do you start? Learn about psychographic marketing and how to use it on Google Ads, Facebook & more. As the internet has grown, so have the targeting ...

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...

Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.