The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, ...

CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’. But we’re firmly past that stage now – programmatic is here, and it ...

Jana Jakovljevic is the head of programmatic solutions at Spotify. She is also previously employed by Rubicon Project. Jakovljevic participated in this Q&A after the streamer’s late July announcement ...

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade ...