Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies ...

Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...