Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention ...

Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...

Through this new integration, Genius Monkey can now push impression-level data directly into CTM. As a result, CTM can identify when a user who was served a programmatic ad later visits a website and ...

The new framework donated by Amazon Ads to IAB Tech Lab aligns with agentic real-time framework for smarter demand signals and improvements on ad spend.

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports, as ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.