The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

The new framework donated by Amazon Ads to IAB Tech Lab aligns with agentic real-time framework for smarter demand signals and improvements on ad spend.

Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...

(NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive ...

The report also noted that ‘walled gardens’ including major platforms such as Google, Meta and Amazon, are expected to ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

An estimated 40% of South Africa's digital programmatic advertising spend is either wasted, compromised or actively funding ...