The Red Angus Association of America has refined and expanded the American Red program, strengthening genetic qualifications and extending enrollment access to a broader group of cattle producers. The ...

American Airlines may have nixed its plans to limit how AAdvantage loyalty program members can earn miles or points based on booking channels, but the carrier still intends to move forward with its ...

The Mellema Program in Western American Studies was endowed by Dirk and JoAnn Mellema in 1993. Calvin University hired William Katerberg as its director in 1999. The program is housed in the ...

American Airlines on July 21 will add a new tier within its AAdvantage Business program, which it introduced in October 2023 for small and midsize companies as a replacement for the former Business ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...

American Airlines is the world’s largest airline by fleet size and passenger capacity. With almost 1,000 planes, it operates nearly 7,000 flights per day to hundreds of cities in nearly 60 countries.

Loyalty programs have become a staple of the airline industry. But it hasn’t always been that way. In this Case Study, we look at the launch of the first airline loyalty program—American Airlines’ ...