A majority of accounting firms say they are changing their messaging around pricing as clients increasingly question their ...

Here's why the shift to usage-based billing is a growth lever for B2B ISVs and how to align your sales and engineering teams for success.

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Alvaro Morales is the cofounder and CEO of Orb, a flexible usage-based billing engine for modern software pricing models. When OpenAI CEO Sam Altman shared in January 2025 that his company was losing ...

In a strategic pivot, Dollar Tree is transforming its traditional pricing model to navigate the challenges posed by rising tariffs. Historically known for its fixed price point, the retailer now ...

This article is the latest in the Health Affairs Forefront featured topic, “Health Policy at a Crossroads,” produced with the support of the Commonwealth Fund and the Robert Wood Johnson Foundation.