Add Yahoo as a preferred source to see more of our stories on Google. Most performative behavior doesn’t come from bad intentions—it comes from wanting to be seen, validated, or liked a little too ...

Masking, also called camouflaging or compensating, is when a person hides their natural self to fit in with others. Individuals can adopt the behavior subconsciously as a coping mechanism or a trauma ...

Teens are using the phrase “performative male” to call out boys who act a certain way to win approval from girls. These labels can make boys feel confused or ashamed about their identity and relation ...

Forbes contributors publish independent expert analyses and insights. Brett F. Braley-Palko is a novelist and journalist covering menswear. Jacob Elordi is seen during the Milan Fashion Week, ...

Even as I write this from the outskirts of West Campus, I can sense a six-foot-something man, decked out in Carhartt and drinking his lavender matcha. But if the description above is no help, let’s ...

He’s haunted dating apps from the dawn of Tinder, peppering his profile with pics of him cuddling lovable pups or flashing pearly whites while holding someone else’s baby—always swiftly identified as ...

They drink matcha lattes. They carry tote bags. And, in recent weeks, they've become an internet sensation. They're called "performative men" − and, even if you haven't heard of them yet, odds are you ...

Be honest: Have you ever tried a new hobby, thinking it might make you more attractive and, even, score you some dates? If you answered yes, you're not alone. According to a recent survey of 2,000 ...

Opinions expressed by Entrepreneur contributors are their own. In these times of divisive politics, social unrest, and massive protesting, brands are taking note and including more diversity in their ...