Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...
AI can support, but humans must lead. Even the most data-driven campaign risks missing its mark without that natural human ...
Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly.
Law firms, in our experience, often discover the value of PR when the competition heats up. Faced with the prospect of business slowing or losing market share, leadership concludes that the problem is ...
Last Tuesday morning, a text message arrived that would have seemed impossible just five years ago—AJ Ignacio describes receiving a message from a startup founder in Singapore who had just closed ...
As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...
Jack PR offers a full suite of services, including strategic media relations and earned coverage, executive thought leadership and contributed content strategies, funding announcement campaigns, ...
Opinion
NewsDay Zimbabwe on MSNOpinion

Aligning PR and organisational strategy

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential. This undervaluation is evident in token budgets allocated ...