Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

The PPC Skills That Won’t Be Replaced By Automation

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

5 Google Analytics Reports PPC Marketers Should Actually Use

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
Search Engine Land

Global PPC and SEO co-optimization: How to audit for multinational success

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...
Democrat and Chronicle

Alastair Kane Search Marketing Highlights Critical Role of PPC Consultant Expertise in Era of AI Automation

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...
The Indianapolis Star

Search Atlas Website Studio: AI-Driven Landing Pages for High-Converting PPC

Search Atlas Website Studio Unveiled on Day 2 of Search Atlas Christmas Livestreams New York City, United States – December 16, 2025 / Search Atlas / Search Atlas announced the launch of Website ...
Business Wire

Blackbird PPC Wins Second Straight B2B for PPC Award From Search Engine Land

SAN FRANCISCO--(BUSINESS WIRE)--Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, has ...