NEW YORK—Nielsen has announced plans in 2024 to expand coverage of its National TV out-of-home (OOH) panel in order to fully represent all U.S. TV households. The move will be particularly important ...

With the coming of its new cross-platform media-measurement service Nielsen One next year, Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, ...

Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC dis-accreditation and soured relationships with broadcasters. But big companies can ...

Last week, TV measurement hit a long-awaited milestone when Nielsen announced that it will stop offering panel-only ratings as a standalone currency offering later this year. In the meantime, Nielsen ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...