Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

Global spending on media is expected to reach $2.1 trillion by 2019, according to McKinsey. But is all that money effective in producing improved ROI? Without knowing which channels are driving ...

Multichannel marketing. Should that even be a ‘thing’ anymore? It’s agreed that all good marketing is multichannel. The word has even been upgraded to ‘omnichannel’ over the last couple of years. So ...