The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, for instance, a summary number showing 7-day or 28-day ...

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper.