Starbucks is bringing back its tiered loyalty program.

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered system

Starbucks will introduce a new three-tiered system to its US loyalty program on March 10, chief brand officer Tressie Lieberman announced at the coffee chain’s investor day on Thursday. Starbucks’ reward program,

Starbucks Unveils Reimagined Loyalty Program The updated Starbucks Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members.

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the program’s 35.5 million members.

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial approach, explore The Direct Message methodology.