There's a disturbing pattern called “surveillance pricing." ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

From a new all-inclusive in the Caribbean to an elite status points and miles enthusiasts adore, these are the hotels and ...

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...