IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, and experiential platforms like sports and cultural events add texture to the ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Strategic leadership appointment strengthens Loylogic’s 2026 vision to advance intelligent global rewards marketplaces ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Leading loyalty marketing veterans Fabio Santoro and Leandro Torres to bring CLMP™ certification and world-class loyalty education to the Brazilian market The Loyalty Academy brand represents the gold ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Most loyalty programs sound good on paper but turn out to be clutter in your inbox. They promise points and perks but usually take months-or way too much spending-to earn anything real. But a few ...