Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

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They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Gap Inc. (NYSE: GAP) today announced the launch of Encore, a new membership program that creates new ways for customers to connect with its iconic brands—Old Navy, Gap, Banana Republic and Athleta.

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

United expands MileagePlus perks, boosts credit card path to status.

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...