CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

Choon Ng is like a lot of other men in one respect: He had to put a ring on his wife's finger before she was on board for the next chapter of their life together. Subscribe to read this story ad-free ...

Opinions expressed by Entrepreneur contributors are their own. Choon Ng is like a lot of other men in one respect: He had to put a ring on his wife’s finger before she was on board for the next ...