At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

YouTube's algorithm is recommending videos that viewers wish afterwards that they hadn't seen, according to research carried out by Mozilla. And at times, found the report, the algorithm even ...

Mark Sargent saw instantly that his situation had changed for the worse. A voluble, white-haired 52-year-old, Sargent is a flat-earth evangelist who lives on Whidbey Island in Washington state and ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...