A great product or service alone is insufficient for building a successful brand. Success in a competitive marketplace depends on visibility to achieve recognition and establish trust and loyalty.
A line of car freshener-inspired keychains produced by luxury fashion brand Balenciaga is at the centre of a lawsuit filed last week.
Bag charms and plush keychains add personality to handbags and backpacks. From teddy pendants to playful cartoon styles, these accessories combine decoration with practical key holding.