Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. But when efficiency becomes the goal instead of a guardrail, you risk starving your ...
A Key Performance Indicator (KPI) is a way to evaluate how well a person or business is doing in reaching their goals. They can help gauge the success of an organization, specific department, project, ...
Rankings and traffic aren’t enough anymore, yet replacing them feels risky. A practical look at how SEO KPIs need to evolve.
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