When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Yodeling has been officially recognized by the UN as part of the world's intangible cultural heritage. SCOTT SIMON, HOST: We all know yodeling, right? Alpine men and women singing across verdant ...

Mention business “assets,” and most people think of actual physical items, such as equipment and real estate-;things that are tangible. But intangible assets--such as copyrights, trademarks, a brand, ...

This article was originally published on ETFTrends.com. An article in CFA Institute argues that intangible assets (non-physical assets such as trademarks, patents, etc.) are “increasingly critical to ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

Sean Speer and Robert Asselin are senior fellows at the University of Toronto’s Munk School of Global Affairs & Public Policy. They are co-authors of the new Public Policy Forum paper entitled, A New ...